Agencies and DEV’s: is your host, server or data center able to meet your demand?

The day-to-day life of companies and professionals working with web and mobile development is extremely hectic and lives under constant pressure, be it from innovations, from competitors or even from customers. Only those who experience this daily understand how decisive it is to have a host or data center that meets the requirements and provides the necessary security to advance each of the projects in execution.

Front-end, back-end, object-oriented coding, api or webservice integrations, database, management, support, maintenance, code comments, documentation, software versioning hubs, agile methodologies, backups, sending and receiving emails , file sharing, sprints, tests and validations are part of the routine of any DEV. Not in its entirety, as we are experiencing segmentation within the profession, where professional terms specialized in specific functions are increasingly essential, such as a DEV Front-end Web or a DEV Back-end Web, for example.

This segmentation creates the demand for professionals who work well, both as a team and under pressure (mainly by the professional who meets both points), in addition to allowing more agility in the development and completion of projects. Of course, there are still Full Stacks or DevOps, which are professionals who code both the front-end and the back-end. They are definitely the minority of the labor offered in the market, and not only for that reason, they are extremely disputed and valued by the companies of the segment.

But it is the existence of a common situation among all these professionals and companies that unites them in a single chorus: “we are having difficulties with our host”. Not only because of the ping, latency, stability and data security, but mainly because of the agility, reliability and quality of support that the host provides or makes available. Usually with high SLA’s, uncertain uptimes, vague responses and inaccurate problem reporting. Who has never heard from a support agent the following phrase: “we are experiencing instability in the servers”? But what does this actually mean? What is the real problem? Why can’t my customers access the website / online store / blog? Why are emails being rejected / blocked?

Regardless of the service or product hired, being shared or dedicated, this wrong support stance has spread and become widespread, and unfortunately, today it is something natural among data centers. Of course, the number of calls / support tickets directly impacts the service execution time (SLA). But that’s it! The number of visits cannot impact the deal with the client, nor be used to mask, cover up or disguise the real problem. For example, if the IP of the shared platform has been added to a blacklist due to misuse, this should be reported to all customers who share that platform. Especially because, in this case, all these customers will suffer severe consequences from this misuse.

It is a matter of transparency and commitment to the user. Only in this way will it be possible to guarantee a healthy and productive environment for web and mobile development, transmitting the necessary security and efficiency so that teams can focus on what they do best, and not waste time identifying and solving problems that the data center, which if it were clear, direct and honest, he would be the natural person in charge of this task.

Obviously, any data center is not responsible for the use, as well as for the content inserted in the platforms through its users, this is the sole responsibility of the users themselves. The responsibility of the data center is to maintain a safe and stable environment, anticipating problems, guiding and resolving situations that prevent the user from enjoying the contracted products or services. Support fits exactly in this situation, that is, it is the sector that ensures that the user receives what was promised by the data center at the time of contracting, either through the Service Agreement or the Terms of Use.

After addressing the support issue, we move on to another problem encountered by the DEV’s and companies in the segment: the collection in foreign currency together with the issue of fiscal responsibility.

Brazil is one of the reference countries in the world when it comes to development or coding. We have excellent professionals spread across the globe, in addition to a vast and diversified consumer market (in May 2020, there were 52,194 CNPJ’s with CNAE linked to the creation or rental of software – source Sebrae). This attracted large foreign players (hosts and data centers), which expanded their operations to Brazil. However, the arrival of foreigners did not guarantee the adoption of national marketing and collection standards. The vast majority kept the currency of origin as the only possibility of payment, and does not provide an invoice, as the company’s headquarters also remained in its country of origin. We owe this partly due to the bureaucracy and difficulty in opening companies in our country (in this case, with the aggravation of being foreign companies), and partly due to the ease in selling products and services through the web, in addition to the fact that they are data centers, or that is, the core business is the internet. Just one domain or subdomain, the Google API for translation into several languages ​​and a payment gateway that accepts dollars, and any e-commerce is already prepared to sell around the world. This is not synonymous with success, but it does demonstrate the ease in making the offer of products and services available on the internet in other countries.

The issue of fiscal responsibility is the most crucial and worrying in this situation. It creates difficulties for financial and fiscal management, generating adversities in balance sheets, balance sheets, and statements, and requiring adjustments in cash flow and accounts payable. In addition, it is clear to charge the company or DEV with the exchange rate, taxes and fees charged by international cards. Of course, a good accounting firm knows what to do to resolve this situation.

Here at Gk2 Cloud our main objective is to eliminate these difficulties. We offer services that meet the demands of any professional or web or mobile development company, with affordable prices, billing in reais, issuing invoices, providing various forms of payment (boleto, credit card, among others) and 24/7 support / 365 with multichannel service and a complete team, including DEV’s Full Stack / DevOps. It is the best scenario for efficient support! Count on someone who understands your pain, who speaks the same language as you, and who will solve your problem in the shortest possible time.